Case Study: Chicken N Pickle Content Partnership
Client Overview
Chicken N Pickle is a rapidly growing entertainment and hospitality brand built around the nation’s fastest-expanding sport: pickleball. With multiple locations nationwide, they combine sport, social connection, and elevated dining to create a one-of-a-kind community experience. As the brand expands, the need for consistent, high-quality media content has become essential to support marketing, social media, and brand storytelling.
The Challenge
Chicken N Pickle operates at the intersection of lifestyle, sports, food & beverage, and community engagement—requiring a diverse portfolio of media assets that reflect the energy of their environment. However, their internal team needed a streamlined and ongoing content partner capable of:
Capturing the fast-paced energy of pickleball in authentic, engaging ways
Showcasing new menu items, seasonal activations, and special events
Delivering consistent, branded visuals for social media and marketing
Supporting nationwide expansion with scalable content that stays true to brand identity
Producing photo and video content that feels lively, warm, and community-focused
Chicken N Pickle needed a solution that balanced creativity with consistency while keeping content production efficient and repeatable across multiple locations.
Our Approach
To meet Chicken N Pickle’s ongoing content needs, we developed a structured, multi-phase media production workflow designed for both agility and brand consistency.
1. Brand Immersion & Creative Alignment
We began by studying the Chicken N Pickle brand—its color palette, tone, mission, and visual style. Through creative meetings with the marketing team, we established:
Key messaging pillars (community, fun, food, movement)
Core visual styles (bright, energetic, candid, approachable)
Content priorities for the next 6–12 months
This ensured all production would align with the brand’s overall aesthetic and goals.
2. Quarterly Production Cycles
We structured ongoing content into repeating production cycles, including:
Seasonal photo/video sessions focused on facilities, pickleball action, new menu items, and guest experiences
Event coverage for tournaments, fundraisers, leagues, and special brand activations
Content refresh shoots to keep digital platforms consistently updated
This cycle ensures a steady flow of media assets to support all marketing channels.
3. Multi-Location Scalability
Because Chicken N Pickle is expanding nationwide, we developed production templates and shot lists that can be adapted to any location. This includes:
Location walkthrough and lighting plan
Standardized brand-consistent compositions
Repeatable social-media–friendly shot formats
Team coordination structures for local staff
This allows Chicken N Pickle to maintain visual consistency, whether shooting in Kansas City, Dallas, San Antonio, or new markets.
4. Video-Forward Storytelling
To enhance engagement, our video approach focuses on:
Fast-paced, dynamic pickleball action sequences
Short-form vertical content for Reels, TikTok, and YouTube Shorts
Lifestyle vignettes showcasing families, players, and guests
Interviews and micro-stories highlighting staff and community partners
B-roll of the restaurant, bar, and outdoor spaces
This approach creates a robust library of content types that fuel the brand's online presence.
Production & Post-Production Workflow
On-Site Production
Each production day includes a combination of:
Brand photography (facility, food & beverage, lifestyle, equipment, staff)
Video capture (Drone tours)
Event coverage for community involvement and tournaments
Editing & Delivery
We deliver assets through a structured post-production pipeline:
Curated, color-graded photo galleries
Edited short-form video clips formatted in both vertical and horizontal ratios
Long-form cuts for event recaps or promotional ads
Organized media libraries with consistent naming and tagging
Monthly content drop to keep marketing efforts fresh and ongoing
This ensures Chicken N Pickle always has ready-to-publish content.
Results So Far
While the content partnership is ongoing, early results and feedback show:
Higher engagement across social media platforms, especially with short-form video
Increased consistency in brand visuals across all digital and print channels
Faster marketing execution, with pre-organized content ready for campaigns
Enhanced storytelling around community events, food, and overall brand culture
Improved visibility for new locations through launch-focused content bundles
Chicken N Pickle’s marketing team now has a steady flow of high-quality visual assets, allowing them to stay ahead of demand in a rapidly expanding market.
Investment
As part of our ongoing partnership with Chicken N Pickle, we developed a clear and predictable investment structure to support continuous content production.
Day Production Content Production Package
This package supports recurring content needs including photography, short-form vertical videos, lifestyle coverage, and event features.
Investment: $1250 - $2000 per day
Variation depends on the number of deliverables and on-site production days.
Includes:
1–2 on-site production days per month
Mixed photo + video capture
Short-form videos (6–12 clips per month) formatted for Instagram Reels, TikTok, and YouTube Shorts
Edited photo galleries (40–75 images per month)
Event coverage when needed
Full post-production, color grading, and branding
Cloud delivery & organized content library
Travel within region / adjusted for remote locations
Conclusion
Our ongoing partnership with Chicken N Pickle demonstrates the power of structured, scalable content production for a fast-growing brand. Through quarterly production cycles, multi-location workflows, and video-first storytelling, we’re helping them build a dynamic visual identity that captures the heart of their mission: community, play, and connection.
As Chicken N Pickle continues to grow, our production strategy is built to grow with them—ensuring their media stays fresh, consistent, and unmistakably on-brand.
